Posts in Vintage
500 Words About: Daffodils

There are two tiny daffodil plants on either side of my house's front steps. I didn't plant them there, but I know they're just for me. Daffodils are my favorite flowers. I love their cheerful sunny color, their unique shape, and the perfect timing of their appearance. 

I didn't grow up with daffodils. Or Springtime, for that matter. My birthplace in Florida has approximately two seasons: Summer and slightly cooler Summer. The first Spring I spent in Seattle took me by surprise. After months of rain, cold, and gray, I felt like Summer would never return. Summer in Seattle is not like Summer in Florida. In Florida, you bake and burn in the sun. You sweat and stink and lose all energy in the oppressive heat. Summer in Seattle is heaven. You reach out for the sun and soak it in. You unapologetically use every excuse to be outside. You linger on the front steps. You find new ways to experience and celebrate the beautiful weather.

Winter in Seattle drags on a bit. Towards the end of February I forget warmth and brightness and get a little glum. And then... daffodils. They spring out of the earth as bright green stalks that look alien in their somber surroundings. The cold, dead earth produces a cheeky surprise. My first year in Seattle I didn't know what was coming next, so the explosion of yellow blooms felt like a true miracle. After seven Spring seasons in Seattle, I eagerly await the coming of the daffodils as a sign of hope. Every year, the daffodils bloom exactly when I need them most. When life feels most difficult and when hope seems most impossible, that's when they show up. My beautiful daffodils split their stalks, shake open their yellow petals and point their happy faces at the sun. 

Unlike more pretentious flowers, daffodils pop up all over the place so that I can enjoy them wherever I go. They're also quite inexpensive, allowing my sweet husband to surprise me with them many times throughout the season. There's nothing happier around the house than a vase full of daffodils. If you're willing to make the drive out to La Conner, you can even see fields of daffodils. The vast quantity astounds and delights me.

When I was a child in Florida, I felt like something was always missing. I was taught about the change of seasons, but I never experienced them for myself. After moving to Seattle as an adult, the arrival of fall leaves, daffodils and snowflakes in my life felt like truly coming home. I assumed that my childlike wonder about every detail would wear off - but it hasn't yet. In an adult world with very little wonder, the seasons give us true magic. Everything dies. And then, when you most need it to, everything springs to life again.

The daffodils in my yard haven't bloomed yet, but they're about to. I can see their sweet yellow petals beginning to poke out of their stalks from my window as I write this. Welcome, friends. I've missed you.

Two famous poems perfectly encapsulate my love of daffodils. I'll share them here:

I Wandered Lonely as a Cloud
by William Wordsworth

I wandered lonely as a cloud
That floats on high o'er vales and hills, 
When all at once I saw a crowd, 
A host, of golden daffodils; 
Beside the lake, beneath the trees, 
Fluttering and dancing in the breeze. 

Continuous as the stars that shine
And twinkle on the milky way, 
They stretched in never-ending line
Along the margin of a bay: 
Ten thousand saw I at a glance, 
Tossing their heads in sprightly dance. 

The waves beside them danced; but they
Out-did the sparkling waves in glee: 
A poet could not but be gay, 
In such a jocund company: 
I gazed—and gazed—but little thought
What wealth the show to me had brought: 

For oft, when on my couch I lie
In vacant or in pensive mood, 
They flash upon that inward eye
Which is the bliss of solitude; 
And then my heart with pleasure fills, 
And dances with the daffodils. 

Daffadowndilly
by A.A. Milne

She wore her yellow sun-bonnet,
She wore her greenest gown;
She turned to the south wind
And curtsied up and down.
She turned to the sunlight
And shook her yellow head,
And whispered to her neighbour:
"Winter is dead."

Desk Update that Gets a Little Personal
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Remember our "family estate sale day" from a few months ago? I've always wanted a little writing desk like this, and they're really expensive in good shape. It was love at first sight with this quirky desk, and (since my hubby loves me), we decided to take it home as a project.

As per usual, we paid for it before we realized it wouldn't fit in my mom & dad's Prius. I have a terrible eye for what will fit in a car! We ended up swapping out cars for the Toyota Camry I drove in college - you can get anything in that car! (I moved to and from college in that beast so many times.)

Before I go further - I am not a DIY expert, but an enthusiastic amateur. This is a "learn from my mistakes" kind of project.

The desk was uneven, painted terrible colors, missing hardware, and terribly scratched up - but I had a very clear idea of how it could look. So we took it home and embarked on the process of refinishing. We started out by removing all the hardware and using a palm sander on the door and drawers. I really liked the way they were turning out, but it was a full afternoon of work just to do the easy parts. (This was the first "oh crap" moment.)

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We don't have a garage or yard, so we commandeered the sidewalk for the bulk of the project, and did some of the work in the guest room with the windows open and the fan running.

The desk has so many different surfaces and small nooks, it would have been impossible to get all of it sanded evenly. (At least with my tools and skill level.) At this point, we sought the advice of Jenny Linquist, DIY queen. (We should have put that on her business cards!) Her suggestion was to use a chemical paint stripper. Thank goodness for Jenny - we'd have never thought of that! So, we picked up a can of Klean-Strip paint stripper to use on the desk itself. We did two rounds of "stripping" across two weekends, following up with a paint stripper after wash (not this one, but a similar product that our local Ace Hardware had.) While the paint stripper was 100% easier than palm sanding the whole thing, it was still a ton of work. The stripper is a weird, goopy gelatinous consistency, and has to be scraped off carefully to get all the paint off. (I bet our spam is going to go through the roof after using "stripper" and "stripping" in a post this many times!) Once all of the old paint/stain had finally been removed, we stained the desk (we were shooting for a teak color to coordinate with our coffee & side tables), and gave it a coat of polyurethane. The finishing touch was new hardware that we'd found at two different antique stores on the Olympic Peninsula.

This was not a quick Saturday afternoon project - which was kind of what I was expecting. I started the first round of stripping late in the day, and had my second "oh crap" moment when I realized how long it would take. (Hours.) I wanted to get the desk home, refinish it "real quick" and sit back and enjoy the fruits of my labor.

Working on this desk was pretty revealing for me. It showed a lot of things about my character that aren't particularly flattering. I am all about the "take the bull by the horns" moments, but the quiet, diligent, behind the scenes moments are hard for me. There were several moments during this project that I couldn't tell if I was making progress. I was cranky and filled with doubt that all the work would be worth it when we finished. My head ached, my arms hurt, and there wasn't a shortcut.

I am so happy with how the desk turned out. But the truth is, my expectations weren't in line with reality, and I didn't enjoy the process nearly as much as I could have. My heart was ugly along the way. I did the work kicking and screaming. It's funny how humbling projects like this can be. Every time I look at the desk, I am reminded that life is full of hard projects. I can either enjoy them, or be miserable. I was pretty miserable working on this one. But the beautiful thing is, I can choose to do things differently next time. Here's to many more uncharted journeys, and choosing joy along the way!

Constellation Collections: Miniatures
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Slowly but surely over the last year, we've been collecting miniatures. It wasn't our intention to collect miniatures, but every time we see one, we kind of can't resist.

This old Pepsi crate is the perfect curio cabinet for our army of smalls! And now that there's a designated place in the studio for them, there's an excuse to pick up more when we see them! I don't know what it is... they just make me giggle!

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A tiny mailbox, an itty bitty oil can... a duo of bitsy typewriters...

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A shrimpy rubber chicken, a 'lil boot, impossibly small dice, diminutive bottles, a teeny dog...

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A pint-sized ball of twine, a minuscule bible...

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They're all just two darn cute.

Our 3rd Anniversary Printing Press
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Last month, Brad and I took a weekend trip to the Olympic Peninsula for our 3rd Anniversary. We had an amazing, restful adventure.

In our opinion, that's the best kind - a little bit of both! We rode the ferry, stayed in a castle, did a cider tasting, made sun prints, ate lots of delicious food, walked on the beach, and did some shopping.

On our return home, we stopped at an antique store in Bremerton before we got back on the ferry. While browsing, we found this little treasure! We don't usually do large anniversary gifts, but instead save our pennies to shop together on our anniversary trips. It's pretty fitting that we'd find and buy a tiny new printing press on our weekend away. It's something we'll always have around to remember our amazing third year!

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The press was packed in an ancient looking wood box, like it was sold as a "kit" - with a tiny brayer, a font of type, tweezers, and tiny sheets of paper. I've searched the Briar Press online museum, but can't find exactly which press this one is. It's similar to a few of the small hand inking lever presses, but i'd love to know exactly which company and model it is if anyone knows.

The whole thing is really unusual - the press uses type that isn't the traditional "type high," which makes it pretty impractical in a print shop. This teeny tiny press is even smaller than our little Sigwalt Annabelle - when something is that tiny and cute, how could we resist?

Family Estate Sale Day
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My mom's birthday was this month, and her requests for birthday activities were estate sales and dinner. (Can't go wrong!)

It was our first estate sale day with the whole family together, and it was a major success! We found tons of fun things, including this 100+ year old desk that we're in the process of refinishing.

Among many other things (most of which have gone right into little still lifes around our home and studio), we brought home this United Airlines ad from 1975. It's a goofy caricature of life on the West coast, and we love it! It may end up getting framed and hung at home. We've got a mid-century modern meets wild west theme going on right now, and this will fit in perfectly.

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Linoleum isn't just for floors.
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Recently my "picker" parents and lil' sis found these vintage Speedball linoleum tools at an estate sale. There's nothing better than antiques that are unused and still 100% useful!

I chose linoleum cut as the production method for my Cosmic Sans piece. The letterpress printer side of me was excited to use a handmade method for the entirety of my piece. I sketched it out on paper, then onto the linoleum block, and got to carving!

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My letter is M for McNally and also Meteor! I was inspired by traditional engravings of meteor showers like this one. Growing up, I remember many nights laying on a lawn chair in the front yard with my parents, watching the shooting stars. They were such mysterious nights - being little and outside during hours I'd never seen before. I was always half excited and half terrified. Nighttime was magical when I was a child. I think that's why I still love space - it's mysterious and exciting and scary. It's something we can't know completely. I love that.

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Want to see the finished piece? Come to our Cosmic Sans opening! This will be one of 26 never-before-seen space & sci-fi inspired art prints. Each will be sold via silent auction to benefit 826 Seattle, inspiring kids to learn and write.

Photos by Jenny Linquist.

Vintage Finds: My Bike
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Summer has slowly made its way to Seattle, and for the first time since I was little, the warm weather means bike rides!

A couple months ago (when spring was here and we were eagerly awaiting summer), we found the sweetest blue bike in the basement of an estate sale in our neighborhood. I had an instant crush on this bike. It's everything a bike should be! We initially walked away from the house (we certainly hadn't budgeted to get me a bike, nor did we bring enough cash), but I was really sad to leave it behind. I just kept thinking about the two of us riding bikes all summer...and it was too sweet a thought to give up! Brad (who loves me a ton) negotiated the seller down to a somewhat manageable price, and we took my new/old bike home!

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She's a bright blue 1973 Schwinn Speedster, made originally for boys. (But an adult woman is the size of a medium boy, right? Whatever.) She got chrome fenders, all original parts (minus one nut that we replaced), and a lot of style. We've had a ton of fun so far, going on bike adventures in our neighborhood and riding to the farmer's market to fill my basket (it's brand new, so not in the photos) with fresh fruit & veggies. I love every season in Seattle, but with a bike and some sunshine... summer really can't be beat.

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Our good friend Josh did this linoleum carving awhile back, and we've been so crazy busy that it hadn't gotten printed. But once my bike obsession kicked in, it was certainly time to drop everything and make this fun bike print! The carving is all Josh, the tag line is all Brad, and when it was time for me to print it, I color matched the ink to my bike!

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Want to celebrate a summer of cycling in your home? Our new bike print is available on our Etsy store. Bike photos from my Instagram stream, the only way I'm documenting life at the moment.

Framed: 1934 Needlecraft Magazine Cover
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We've been on a bit of an estate sale shopping spree lately. (Cheapest shopping spree ever, but still a spree.)

In the name of Constellation & Co. Vintage, we've been pairing lonely antique frames with unlikely ephemera to make beautiful framed art. It's been fun, and we've got more to come! The only downside is... we're having trouble parting with our creations.

This lovely damsel is from a 1934 issue of Needlecraft Magazine we discovered at an estate sale in our neighborhood. I'm in love with her blouse. Perfect summer fashion, straight from the 30's. I can't get over how lovely she is. More fun framed ephemera to come - but for now, this one is ours!

Constellation Collections: Oil Cans
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Oil cans come in a million shapes and sizes. And we're apparently trying to collect them all - one can at a time. They have such personality, I can't help picking them up when we find a good one.

Plus, they're useful. Yes, there is oil in these oil cans! Isn't the little red one cute? (No - I haven't named them. Yet.) Additionally, when you use them, you can pretend to be Dorothy helping the Tin Man. Oil can!

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Vintage Finds: 'Prentice Rubber Type Set
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While in Michigan last month, Brad and I picked up this 'Prentice Rubber Type Set at an antique store. As you see, at one point it cost 35 cents - we paid more than that, but not a whole lot more!

The antique stores in Michigan had totally different pricing than we're used to. Certain items (furniture, glassware, etc.) were priced quite high, but ephemera-type items (books, paper goods, and this beauty) were priced much lower than what you'd find in Seattle. (It was good news for us, of course!) I was so excited when we found this, and i'm thrilled to share it with you now!

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This boxed set is designed as a child's educational toy, teaching the principals of setting type by hand. (Early in the 1900's this would have been a valuable life skill!) The set includes a full rubber alphabet (with extras), a wooden piece (for setting the type within and using at the stamp handle), an ink pad (with a rad lion on it), a pair of tiny tweezers, a tiny pad of paper, and a sheet of instructions. It's in perfect shape - the type has never been used, so it's not inky and dirty like most of the sets I found online. And the box itself is really lovely - bright colors and a lovely illustration. It's got a place of honor on our studio shelves right now.

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This adorable toy is the "Superior Set No. 4000" made by the Superior Marking Equipment Co. (or SMECo.) in Chicago, Illinois. I haven't been able to find a ton of info about the set, but this site suggests it's from the 20's or 30's. Apparently SMECo. made toy printing presses as well, which I found slightly more info on. (You can check them out here and here.) My dad picked a similar toy press up at an antique store last year, and has been looking for the rest of the pieces ever since. I've yet to check if these pieces would work, but be assured - we'll try it!

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The instruction page reads:

HOW TO SET TYPE
Decide what you want to print first- for example, your name and address. Then break the rubber threads from the first letter of your name and insert the piece of type at the RIGHT side of the top line of your holder. Set the next letter to the left and so on, until the first name is complete. Then put in a piece of blank rubber called a "spacer" to keep the words from running together. Continue on with your last name. When your line is set, look at it to make sure that each letter has the margin of blank rubber (called a shoulder) at the bottom. If it is at the top, you have set the letter upside down. To print, tap the set-up holder carefully on the ink pad several times, then press it firmly on the top sheet of a stack of paper or cards. Presto! You're a printer.

Constellation Collections: Typewriters
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Having a studio separate from our home has given us an excuse to collect all kinds of random things. In this new blog segment, I will show you photos of these collections, and tell you where they came from. Deal?

Shortly after we got married (when we were unemployed and broke), I was at Space Oddity (one of our favorite Seattle vintage shops) and fell in love with this low-profile typing beauty. And (because we were newlyweds and I was totally clueless) I splurged and brought her home. When Brad saw her, he was definitely confused. We were seriously broke, and I bought a typewriter. Good thing he loves me!

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This sweetheart was a gift from a friend of ours. He brought her to our old studio when he helped us move our press the first time. Come to think of it, we should have given him a gift, not the other way around! That was a long night for everyone. Andy, we owe you one. She's a beauty, and weighs almost as much as the press! (Give or take a few hundred pounds.)

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As much as I love typewriters, they take up a ton of space. So, when someone finds one (and inevitably tells me about it), I always say: "I'd love another, but I don't have the room." This Christmas (after hearing this several times) my mom, dad, and sister gave me this tiny typewriter. Their thinking? "There's room!" Good thing, because this little lady is a gem. Bonus? She sharpens pencils.

Safety First!
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"The platen press is as dangerous or as safe as the operator makes it. Student operators should follow common sense safety practices until each becomes a habit."

The following is an excerpt from the 1953 edition of Platen Press Operation by George J. Mills. (More information on the book can be found here.) Quotes from the book are italic and the other comments are my interjections/self-reminders.

1) When feeding, stand erect in front of the platen with weight evenly distributed on both feet.
Comfortable shoes are also important, because you'll be doing a lot of standing.

2) Run the press at a speed at which it may be readily fed.
Shaving a few minutes off of your print run really isn't worth smashing a hand.

3) Avoid wearing long sleeves, long neckties, or loose clothing which may become entangled in the moving parts.
This also includes scarves, jewelry and long hair. Fashion has it's place, but that place is not behind the press.

4) Do not reach into the press for a mis-fed sheet after the platen begins to close.
Let it go. It's not worth it.

5) Do not reach into any other mechanism of the press while it is in motion.
Always good to remember with any large machine.

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6) Keep the floor clean of oil and paper to insure a firm footing around the machine.
I've been guilty of ignoring this one in the past. I like to throw misprints on the floor to get them out of the way. But I've reformed - imagine slipping and hitting your head on the press...

7) Do not oil or clean the press while it is in motion.
My press is treadle operated instead of motorized, so this one is easy.

8 ) Stop the press when it is necessary to clean a print from the top sheet.
You're not as fast as you think you are. And you like your hands.

9) If it is necessary to be away from the press while it is running, remove the paper from the feed board.
Not applicable. If I'm in the other room and the press is running, we're haunted.

10) Give undivided attention when feeding. Avoid distracting conversation or horseplay.
This is a tough one. It takes all of my self-control to give undivided attention to anything. But this is the most important rule. Printing while too distracted (or hungry, or tired, or rushed) can really be devastating to your print job, your machine, your hands... Printing takes a lot of planning in advance. We don't do "last minute" for this particular reason.

11) Be alert for strange sounds from the press which may indicated that something is wrong.
Printing presses are like babies in this way. If they're making unusual noises, you probably need to check on them.

These could easily be dubbed The 11 Commandments of Press Safety. (In fact, they should probably be printed a poster that hangs on the wall of every print shop. Hmm... idea!) It can be very easy in a "modern" print shop to get distracted or attempt to multitask while printing. It's really important to maintain a healthy respect for the printing press. It's older than you, it's bigger than you, and it deserves your respect.

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I've got a few of my own print shop rules as well. Want to hear them? Read on.

Sara's Rules for Press Room Health, Safety, and General Happiness:

1) Keep your phone near the press at all times.
Most of the time, I print while alone in the shop. God forbid something was to go drastically wrong, it would be really important to be able to get a hold of someone.

2) Keep your mind active.
While I'm printing I like to listen to radio shows, music, audio books, anything to keep my mind fresh. I find that this type of mental multitasking keeps me on task and keeps me from spacing out. Plus, it keeps me from feeling like I'm stuck in repetition all day.

3) Do one thing at a time.
E-mail, phone calls, etc. are for office time. Printing is for press room time. The two rooms are only separated by a door, but it's an important distinction. Those kind of distractions are the ones that are hand smashers.

4) If you're sick, stay home.
Printing is a physical activity. It's a work out. It requires a lot of you. And when I'm sick, I'm not at my best. No deadline is worth botching a job or smashing a hand.

5) Do what you love.
Being self-employed is a great way to ensure that you love what you do. But anything you get up in the morning to do for a living eventually becomes "work." If I don't want to be here, it usually means I need to take a day to do something else. (Printing when you'd rather be elsewhere is a horrible way to spend a day. All that repetition and time for your mind to wander...) I usually head home on those sorts of days. I take a walk or a nap, read a book, do some knitting, and hang out with my cats. The following day (when inevitably, I'll have started to miss it), I'll return to the shop and love it all over again.

Photos by Karen K. Wang. For more of the photo shoot she did at our old shop, and to see all of her other great work, visit her blog. (And make sure to see this one - my hubby is cute!)

Then & Now
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Brad and I wandered into our favorite Pioneer Square antique store, Fairlook Antiques, on lunch break the other day. We knew better. We knew it was dangerous. But we did it anyway. And, as usual, we walked out with goodies.

We were really excited to find this Seattle postcard (left), showing the view up Cherry Street from 1st Avenue. The first building on the left is our new building! I took this iPhone photo (right) from approximately the same spot. I love seeing how little has changed!

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We also picked up this awesome postcard from Sarasota, the city in which Brad and I met, attended our Alma Mater, and got married! The postcard features the Ringling mansion, which is just down the street from the Crosley mansion, where we got married. It was so fun to find it here, 3,000 miles away. Of course, we had to take it home. We'll be returning to Sarasota for the first time since our wedding (two years) in November - it will be so good to see all of our old haunts, and hopefully lots of old friends, too. We have lots of sweet Sarasota memories, and as much as we love Seattle, it's always nice to go home. (And it will still be decently warm in Florida in November... can you say BEACH!?)

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According to this site, both cards are from approximately 1915 - 1930, the "White Border" era, when most postcard publishers left a white border around the image to save ink. I'm thinking about estate sale-ing some small frames to cluster these with these and some of my other vintage favorites. They'd be so fun above my desk.

Platen Press Operation
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We were lucky enough to purchase an amazing resource from the Stern & Faye collection when we were at Wayzgoose a couple months ago. It's been crazy around here this summer, (as you know) so we haven't had a chance to photograph and blog it - but today's the day!

This is the 1953 edition of the informational and inspirational book: Platen Press Operation by George J. Mills.

In '53, Mills was the Assistant Professor in the School of Printing Management, Carnegie Institute of Technology. Think about that for a moment. In 1953, lots of people (and by people, I mean men) went to school and majored in letterpress printing. This blows my mind a bit. It really wasn't that long ago that letterpress was the accepted and common method of printing. It wasn't a quirky thing that graphic designers like... it was a common college major, and an even more commonly, a blue collar profession. However, I'm really okay with not being born in the 40's or 50's - because (as I realized when reading) I wouldn't have had the choice to be a printer. The book refers only to printers as being male. I suppose I often forget how different a woman's life was then. So, although I would love to be able to go to printer school - i'm happy here in the now, being a woman AND a printer.

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I obviously can't blog the entire text of the book (it's a whole lot of information) - but I will be sharing photos and excerpts here on the blog. I geeked out when we bought this book - things I learned only by hearing and doing are here in this book to be learned by reading and studying. It's not all universally interesting knowledge (a lot of it is super specific, which is super exciting to me, but i'm a nerd), but there's a lot to learn in there, and a lot to share. Hopefully reading it here will be helpful and informational for you, the reader.

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Excerpts from the Foreword:
This book has been written with two aims in mind: to direct the beginning student in his learning about platen presswork; and to assist the advanced student or journeyman press operator to improve the efficiency of his techniques and the quality of the jobs which he prints.

The task of beginning properly is important in any technical field; printing is no exception. The knowledge of basic elements that is gained by the printing student or apprentice not only affects the ultimate success of his learning, it also often determines his choice of an occupation within the industry.

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No one becomes a skilled pressman by reading a textbook about presses. Skill in presswork is developed by carefully supervised operation of a press along with a thorough study of the materials and equipment that a pressman uses. Until he has learned the basic techniques the beginner should work with simple jobs. As his skill increases, he may progress to more complex ones. Successful teachers generally make use of a series of jobs designed so that the student progresses from simple to complex work in an orderly manner, and in the process experiences each kind of job encountered in the average pressroom.

The good pressman remains a student and observer all of his life. The things which he learns he adapts to solve specific problems and to improve the methods being used in his particular situation. Improvements in materials and machines are being made continually; these merit investigation in order that the competitive position of the platen press be maintained or improved against the inroads of other machines and processes.

The Book of American Types
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A few weeks ago, we went to an estate sale that listed a printing press among the items for sale (jackpot!). We didn't come home with the press (it was a Chandler & Price 8x12 just like ours, and in a basement), but we did find some really great printer's items to bring home.

Our favorite find of the trip was this Book of American Types from 1941 by the American Type Founders. This book was used to market and sell lead type to the printers of America. The American Type Founders (often shortened to ATF) was established in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. ATF was the dominant American manufacturer of metal type from its creation in 1892 until at least the 1940s, and continued to be influential into the 1960s.

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The ATF Seattle branch is listed in the back of the book as "Western Ave. & Columbia." I totally geeked out when I read that line. Our studio is in a building on Western Avenue between Yesler & Columbia streets - so the Seattle ATF office was right next door! I love we are in such a historic neighborhood.

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Here is some info from the foreward: How to keep specimen books up to date is a problem that has beset type founder since the inception of their art. Popular taste may decree one design obsolete at the same time it is creating a vogue for another not yet cut, and the very format of specimen books develops with the needs of a constantly developing industry...

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...Thus we quote the 1882 specimen book of Bruce's New York Type Foundry to say that "In this New Edition of our Specimen Book we show only Fonts of Printing Types, rejecting from it all that are too antiquated for the present taste." Thus, too, newer faces are shown in a supplement which is a more modern in conception and, we hope, more convenient in use...

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...Through all these changes in taste, however, one factor continues constant- the quality of ATF type. No matter what the face it reproduces, nor how it is shown, traditionally high standards of workmanship and materials assure its right to be called "the best in any case."

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The last page of the book gives the following info about it's creation: This type specimen book was printed on No. 2 Kelly Presses equipped with ATF Non-Offset Guns...two of many pieces of Equipment developed for the graphic arts industries by American Type Founders, Elizabeth New Jersey.

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Here's some more copy from the book's interior: Foundry type- precision cast and hand set for perfect spacing- adds the distinguishing touch of artistry which gives a printed piece the appeal on which success often depends. Measured in terms of reader-interest, economy often results from the wise selection of an ATF foundry-cast type face for body copy as well as display.

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We'll be moving soon to a larger studio (still in Pioneer Square - I swear, more details are coming soon), and one of the things we really excited about is having more space for type cases. We can't wait to expand our collection of vintage type & imagery. Too bad we can't cruise over to the ATF store and pick some up!