Letterpress Process: Casa Wedding Co.
This week I printed business cards for our friend Cali, the copy writer who was instrumental in creating our lookbook and new site. Cali moonlights as a wedding photographer under the name Casa Wedding Co. with her best friend from childhood.
I don't take process photos for every print job (because I live on a planet with limited time resources - a fact which often grieves me), but every time I do, I love it. Taking process shots is such a sweet way to focus on the beauty of the process. The one thing at a time, one foot in front of the other steadiness of making things. There's a hidden artistry to letterpress that I love to reveal. The messy combination of elements that come together to become a printed piece. It's been a work quietly, think deeply kind of week and I think these photos reflect that.